Brand Familiarity Satisfaction Evaluations MyAssignmenthelp.com

Question: Talk about the Brand Familiarity for Satisfaction Evaluations. Answer: Presentation In current pattern, every single individual is locked in with the purchasing and utilization process and those people are shoppers. The buyer conduct can be portrayed as the activities and related exercises of the clients who are associated with purchasing and expending the products and ventures. It incorporates both physical just as mental activities. In the straightforward words, purchaser conduct portrays the choices of the shoppers as far as utilization, buying and mien of the items and administrations and the time and thought of dynamic procedure. The comprehension of the buyer conduct is useful to comprehend the different market portions and the systems to impact entrance in these business sectors (Mooradian, Matzler Ring, 2012). Alongside this, it is additionally useful in investigating the holes and taking care of the every day issues of the clients in buying. The shopper conduct and buyer dynamic procedure are influenced by the different number of variables. There are some c lose to home impacts which influence the buying choices of the customers. There are interior variables which are known as close to home impacts of the clients. The variables incorporate inspiration, disposition, way of life, discernment, jobs and learning. These inside elements sway on the buying choices of the clients (Ferrell Hartline, 2011). The inner factors and impacts for the most part rely on the ways of life and perspective of the clients. These are essentially close to home considerations, self ideas, mentality, way of life, sentiments, memory and inspiration and contemplations of the clients. The inner elements can be known as mental impacts of the purchasers. These components uncover the route by which clients recognize their emotions create thoughts and convictions and take a few activities. The point of this report is to distinguish the two impacts which influence the purchaser dynamic. Further, the point is to portray the usage of individual impacts by an organization to improve the showcasing systems (Lindgreen, 2010). The point of this report is to break down the effect of buyers inward factors on their purchasing and utilization conduct towards the particular items or administrations. For the conversation, the popular organization Starbucks has taken. This report dissects how Starbucks made the utilization buyers interior powers to accomplish in the market and to accomplish high client base. To comprehend the brain status of the clients, the inexpensive food chain or stores are gainful to investigate. The clients who request for espresso have the choice of picking standard, enormous or additional huge. This is the comparative instance of Starbucks, the organization has presented Trenta mug of espresso which is costlier when contrasted with the typical espresso (Starbucks Corporation, 2017). The organization needs to comprehend different interior and outside elements while propelling this new sort of item in the market. There are numerous mental elements which are engaged with the buyer dynamic pr ocedure in the market for example understanding the necessities of the clients, picking different choices to fulfill those requirements, settling on official choice about item or administration and so on in present time, shoppers assemble information, devise plan, and spotlight on that before making buys for the particular item (Hajarrahmah, 2011). Thus, there is the need of powerful showcasing messages to request and comprehend the clients who thus will esteem and mean the item and administrations. If there should arise an occurrence of Starbucks espresso, customers may have different suppositions having some data about the various parts of the item. These angles and the impression of the clients dependent on these viewpoints, the clients choose how they will see the item. Every one of these elements influence the showcasing system of Starbucks to advance the espresso among the buyers (Solano Arquiza, 2009). Customer needs Motivation The buyer needs and inspiration are between associated. The economic specialists concur that each human has some essential needs and needs transform into various needs and afterward coming about into different intentions. Every single client is extraordinary and one of a kind to one another so it is significant for the advertisers to comprehend the various needs of the clients and give fitting item and administrations dependent on their prerequisites (D'Souza, 2010). Purchaser inspiration can be considered as the drive to fulfill the different needs and needs of the clients by the buying and utilization of the items. Fundamentally, clients are spurred by numerous things in the market. In this way, inspiration can be characterized as the determined power which induces the people to the activity. It is an objective arranged conduct which depends on different speculations. There is the model of persuasive procedure and by following the inspirational procedure, individual can get appropr iately persuaded (Michael, 2013). It is comprehended that purchasing thought processes push the clients towards purchasing items and products in the market. The inward intentions of the clients direct them to carry on for the specific item or administration. Inspiration is the inward endeavoring condition which can be depicted as wants, wishes, drives and needs. Purchaser buy any sort of undertaking dependent on certain financial or mental powers which make needs and wants and those can be fulfilled by the items offered for procurement. There are many hypothesizes of inspiration which uncover the significance of inspiration in the customer purchasing process. The Maslow Hierarchy of requirements is the acclaimed hypothesis of inspiration which delineates the significance of inspiration dependent on different human needs. This hypothesis depends on different inspiration preparing works out (Hornik Giulia, 2009). Organic and Psychological needs-These requirements incorporate thirst, hunger, rest and so forth these are the most fundamental needs of the human and different needs are have no significance until these necessities are not fulfilled. In the fundamental needs, food garments and safe house are generally well known. Wellbeing needs-These necessities incorporate the insurance from the mishaps for example budgetary security and family steadiness. These necessities are for social and monetary security instead of physical wellbeing. Belongingness needs-This is the requirement for the different relations in the general public. it is loaded with clubs, family affiliations and strict associations. These necessities depend on the craving of adoration, bunch acknowledgment, alliance and recognizable proof. Regard needs-It incorporates the high assessment of self and regard of others in the general public. Satisfaction of these requirements give the self-assurance. These requirements are fundamentally identified with the sentiment of value and achievement of the clients. Self-realization needs-This is considered as the most significant level of necessities. It implies recognizing the possibilities and accomplishing them. In basic words, it is the need to accomplish most extreme capacities by the people. Further, there are some more hypotheses of inspiration which clarify the significance inspiration in the purchasing procedure of the buyers. Those speculations are subjective hypothesis, psychoanalytic hypothesis and Gestalt hypothesis. As per these hypotheses, by the inspiration, clients can build up a buying conduct in the market. Inspiration is the statement of the need which is imperative to fulfill by the necessary item or administration. The degree of inspiration influences the purchasing conduct of the clients. In light of the different needs of the people, intentions happen to look for the fulfillment. Along these lines, inspiration is legitimately associated with the different needs and can be characterized in the different stages in the purchasing and choice procedure of the shoppers. The buying inspiration is useful is useful in expanding deals, and urging the clients to buy the items and administrations. Inspiration is the pivotal factor which is useful in choosing the market system of the particular item, for example, espresso at Starbucks. There are a few clients who are normally propelled at contrasting the costs of the items at different spots. Each individual is impacted or inspired by different points of view. Numerous clients are persuaded by their family members and companions on what espresso to drink. Essentially, inspiration is considered as the rationale behind the disposition and observation itself. For the item, for example, the Trenta mug of espresso in Starbucks, effective advertising methodology assumes a significant job in the buying choice procedure dependent on the inspiration and mentality of the buyers (Stvkov et al, 2007). There are the should be desire to move quickly in the commercials and limited time exercises with the appealing offers and coupons. Alongside this, customers can likewise be persuaded by offering and actualizing the markdown programs (Cadogan , 2009). These sorts of projects empower the clients to utilize the Starbucks charge card, to benefit money back on the buying and reclaim the prizes focuses to make further buying. By this methodology, Starbucks can propel the clients and addition the client unwaveringness for long haul premise. Clients of the Starbucks are roused for drinking espresso due to including worth and building up a solid by the client card administrations. Starbucks is highly thought about the effect of the outer factors, for example, demography, culture and society. Along these lines, organization is centered around the significance of the inward factors, for example, discernment, inspiration and perspectives. Starbucks is centered around addressing all the necessities and prerequisites of the clients by the viable techniques and extending its clients base and creation in the market. In the purchaser dynamic procedure, inspiration is the factor which helps in figuring a superior method to comprehend the conduct of the shoppers in the market. Inspiration is useful for Starbucks in building up the new items and new of espresso for the clients. Inspirational Resons behind buyer decision of Starbucks There are a few reasons dependent on the hypotheses inspirations, by which buyer make buying

The Problem with Testing Drugs on Animals Every ye Essay Example For Students

The Problem with Testing Drugs on Animals Every ye Essay ar is that about 100 million creatures kick the bucket in explore research facilities on account of inquisitive researchers who perform obsolete and incorrect tests that demonstrate no advantage to people or creatures. Before these creatures kick the bucket, they are routinely singed, burnt, harmed, starved, given electric stuns, dependent on drugs, exposed to approach frigid temperatures, dosed with radioactive components, made crazy, purposely caused with sicknesses, for example, disease, diabetes, oral contaminations, stomach ulcers, syphilis, herpes, and AIDS. Their eyes are carefully expelled, their minds and spinal strings harmed, and their bones broken. Law doesn't command the use of sedation; subsequently, this is once in a while controlled. In spite of the entirety of this remorselessness, not a solitary infection has been restored through vivisection in this century. We will compose a custom article on The Problem with Testing Drugs on Animals Every ye explicitly for you for just $16.38 $13.9/page Request now The general grown-up malignancy rate has increased in the previous 40 years, and a deadly cardiovascular failure strikes an individual like clockwork. The Centers for Disease Control gauge that 70-80% of the basic infections executing Americans are preventable given a mindful eating routine and way of life. Medication testing on creatures is off base and doesn't profit people or creatures by any means. Creatures including, yet not constrained to, hounds, felines, mice, rodents, guinea pigs, hamsters, gerbils, rhesus monkeys, imported primates, owls, deer, sheep, llama, and steers are generally utilized for vivisection. Vivisection is the clinical term for the act of probing creatures. Charles River Breeding Laboratories, an organization possessed by Bausch and Lomb, gives 40-half of the creatures utilized in trials of research centers. The other staying misfortunate creatures originate from places somewhat nearer to you and me. Some of them originate from creature shields, some originate from the allowed to great home advertisements in the ordered area of the paper, and some from clueless individuals who permit their buddy creatures to get pregnant. What is surprisingly more terrible is that some have been taken legitimately from their own front yard. Envision your pet one day being packed into a pen with ten different creatures holding back to bite the dust like around 20-100 mill ion different creatures do every year in various inconsistent tests. In excess of 205,000 new medications are showcased worldwide consistently. A large portion of these creatures kick the bucket in the wake of experiencing the most well-known questionable test strategy still being used, creature vivisection. The present arrangement of medication testing places shoppers in a perilous difficulty. As indicated by the General Accounting Office, the greater part of the doctor prescribed medications endorsed by the Food and Drug Administration somewhere in the range of 1976 and 1985 caused genuine symptoms that later made the medications be either re-named or expelled from the market. The accompanying medications passed safe in creature explores however demonstrated deplorable results in people. Opren made 3500 individuals endure genuine reactions including harm to skin, eyes, liver, and kidneys. Thalidomide caused around 10,000 birth deserts around the world. Clioquinol caused 30,000 instances of visual impairment as well as loss of motion and a large numb er of passings. On the other hand, numerous medications that are gainful to people are risky or even deadly to creatures. Penicillin, which is an anti-toxin to people, executes guinea pigs. Headache medicine causes birth deserts in rodents, mice, monkeys, guinea pigs, felines and mutts, yet it doesn't hurt people in any capacity. This is clear evidence that testing on creatures is untrustworthy, however cruel tests despite everything go on consistently. The Physicians Committee for Responsible Medicine reports that refined non-creature examine techniques are progressively exact, more affordable, and less-tedious than customary creature based research strategies. Less unintentional passings brought about by medications and medicines would happen if difficult officials and affluent vivisectors would utilize the more precise options such as:1. Cell and tissue culture in vitro2. Microorganisms and different types of practically zero limit with regards to torment or suffering3. PC models to respond to questions and guide creature research4. Less creatures utilized per study5. Less ill-conceived workIf creature experimentation was killed, it would let loose 6.8 billion dollars that could be utilized for instruction projects and clinical help programs for low-salary people. This would help in excess of 30 million U.S. residents who can't bear the cost of medical coverage, as opposed to making creatures wiped out. .u2f62b346dbfea475d26476846d9585eb , .u2f62b346dbfea475d26476846d9585eb .postImageUrl , .u2f62b346dbfea475d26476846d9585eb .focused content zone { min-tallness: 80px; position: relative; } .u2f62b346dbfea475d26476846d9585eb , .u2f62b346dbfea475d26476846d9585eb:hover , .u2f62b346dbfea475d26476846d9585eb:visited , .u2f62b346dbfea475d26476846d9585eb:active { border:0!important; } .u2f62b346dbfea475d26476846d9585eb .clearfix:after { content: ; show: table; clear: both; } .u2f62b346dbfea475d26476846d9585eb { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; obscurity: 1; progress: murkiness 250ms; webkit-change: darkness 250ms; foundation shading: #95A5A6; } .u2f62b346dbfea475d26476846d9585eb:active , .u2f62b346dbfea475d26476846d9585eb:hover { mistiness: 1; change: haziness 250ms; webkit-progress: obscurity 250ms; foundation shading: #2C3E50; } .u2f62b346dbfea475d26476846d9585eb .focused content zone { width: 100%; position: relative; } .u2f62b346dbfea475d26476846d9585eb .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; content enhancement: underline; } .u2f62b346dbfea475d26476846d9585eb .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u2f62b346dbfea475d26476846d9585eb .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; outskirt span: 3px; box-shadow: none; text dimension: 14px; text style weight: striking; line-stature: 26px; moz-fringe sweep: 3px; content adjust: focus; content beautification: none; content shadow: none; width: 80px; min-tallness: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: total; right: 0; top: 0; } .u2f62b346dbfea475d26476846d9585eb:hover .ctaButton { foundation shading: #34495E!important; } .u2f62b 346dbfea475d26476846d9585eb .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .u2f62b346dbfea475d26476846d9585eb-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u2f62b346dbfea475d26476846d9585eb:after { content: ; show: square; clear: both; } READ: In Cold Blood Review EssayThere will be about 275,000 creatures dead this time tomorrow that are not dead right now because of a lethal creature testing botch. The numbers are genuine, and this is occurring in our reality consistently on the grounds that it is a multibillion-dollar salary for certain individuals and is lawful in the U.S. The National Institutes of Health, the universes biggest beneficiary of assets utilized for explore, must be pushed to finance increasingly precaution projects and human based research. The issue that we are confronted with today is anything but a troublesome one to fix. The innovation is accessible for us to utilize and we should exploit our propelled exchange strategies.

The effect that war has on soldiers mentality Research Paper

The impact that war has on warriors attitude - Research Paper Example This investigation in this way endeavors to investigate the impacts that war has on a soldier’s attitude, or what a few researchers allude to as the enthusiastic or mental impacts of war on troopers. Studies completed by psychologists’ demonstrate that fighters in a perfect world face mental disarranges related with wars. In the novel ‘yellow birds’ by Kevin Powers, a story is recounted a multi year old trooper who did battle in Iraq and lost a companion ,Murph ,during battle. The officer portrays his trial during the war and its result in his life on now he’s confronted with lawful, passionate and mental fights that he needs to adapt up to perpetually (Powers 10).Below is a conversation on the different metal issue troopers are inclined to, not only from Powers’ account piece, yet additionally from the voices of different researchers in this field. The encounters in the front line as a rule after battle leaves fighters with upsetting physical and mental ‘injuries’ that they need to nurture after returning home, or long after the war has finished. The psychological wounds typically present themselves as dysfunctional behaviors. Martinez et al, (73) counts the different types of psychological sicknesses that fighters are inclined to. They incorporate; the post awful pressure issue, wretchedness, tension issue, and liquor or substance misuse. The living proof of these is to be found in the lives of enduring war veterans. The post passionate impact of war in them is upsetting and harming, for them as well as their families’ the same. Every one of these psychological issue is examined underneath. One of the primary impacts of war on the psychological wellness of warriors is the Post-awful pressure. It happens after one experiences or witness a dangerous occasion like the scenes in a military battle. Key indications of this sickness incorporate bad dreams,

Do You Have What It Takes? A Breakdown Of The Educated Person Essay

Do You Have What it Takes? A Breakdown of the Educated Person An informed individual is a balanced individual. To be taught is to learned in numerous regions. Decent variety is basic as in numerous various things move thought, which at that point get perpetual ends from these encounters. Any individual who has the dauntlessness to call themselves taught requirements to have a firm handle of a wide range of zones. These classifications length through Science, Technology, Language, Art, Feelings and Values. These are building obstructs help make an informed individual, yet similarly as significant, these are similar characteristics that structure a person.      One of the most significant ideas that an individual gains from Science is a central reasoning procedure. This procedure begins with interest, asking the question," Why does that work?" It at that point proceeds onward to speculating or speculating. Next, this individual takes their hypothesis and scrutinizes it by leading different analyses. At last this individual will make a last determination from those discoveries. Science likewise enables an individual to take a gander at things dispassionately, which implies there is no emotions affecting tests that can prompt deceitful ends. This can be a twofold edged blade be that as it may, in light of the fact that in numerous occurrences when a researcher is genuinely expelled from the tests performed, the inquiry, "Should I?", is never inquired. For example under the rule of Hitler numerous savage clinical examinations were preformed. In The Medical Analyses by William Shirer the creator states,"Prisoners were put in high pressure chambers and exposed to high-elevation tests until they stopped relaxing. They were infused with deadly portions of typhus and jaundice. They were exposed to 'freezing' tests in frosty water or uncovered bare in the snow outside until they solidified to death." This likewise manages the subject of values and will be talked about detail later.      Probably the best method to use Science is take it to the following level, Technology. This is were an informed individual takes what laws and hypotheses he learns in science and incorporates them into regular day to day existence, finding approaches to make life simpler and seemingly better. I state seemingly in light of the fact that numerous taught individuals are against innovative progression. These... ...m any language. Susanne K. Langer in her article The Cultural Importance of Art states,"There is, be that as it may, an significant piece of reality that is very blocked off to the developmental impact of language: that is the domain of alleged "inner experience," the life of feeling and feeling.      All of these traits lose power without an individual arrangement of qualities to center this vitality. Adolf Hitler affected millions by being a wonderful speaker. Hitler likewise was creative in science and numerous different regions. Anyway do to his horribly twisted feeling of individual qualities he was named by pioneers and friends as a crazy person.      It is hard for any individual to be an ace of these classifications, however to be really taught, there should be at any rate a little centralization of everything in that person's experience. For the one explanation that it is so hard to forces these qualities, it is likewise that equivalent reason that makes the entirety of the genuinely instructed individuals of our past hang out in history as legends and pioneers. This is likewise the most compelling motivation that such a large number of individuals respect them and endeavor to resemble them.

Building Knowledge Maps With MindMeister and G Suite - Focus

Building Knowledge Maps With MindMeister and G Suite - Focus How to Build Collaborative Knowledge Maps Before coming to MeisterLabs I worked as an assistant for a publishing house that due to its stressful working environment had extremely high employee turnover rates. When I first got there, my predecessor had already left. With her she had taken all the knowledge she had acquired over the 3 years that shed been there, from the names of important press contacts to the print  specifications of the books the company was publishing. I spent around 90% of my first  six  months there trying to reconstruct workflows, gather information and rebuild connections an incredible waste of time and resources. Figuring out how stuff works can be an interesting and even exciting  part of your job, but knowing that the information youre looking for has already been found by a colleague or worse, by yourself and simply not been preserved or handed over properly, thats another thing entirely. Preserving Institutional Knowledge Organizations  spend a lot of time developing knowledge, but many of them dont have any sort of system in place to ensure that this knowledge is preserved and accessible for all appropriate team members. This often leads to huge knowledge losses when key employees leave; it complicates the onboarding process of new staff; and it keeps personnel busy with research when they could be concentrating on much more  important tasks. As with all things in life, there are lots of different  ways of curating and preserving institutional knowledge. Some companies set up  simple internal wikis, others employ often expensive  Enterprise Content Management (ECM) systems such as OnBase, DocuShare or Laserfiche. What kind of solution works best for you depends on the size of your organization, the  industry youre in, your budget and a lot of other factors. The system were going to show you is completely cloud-based,  which makes it ideal for remote teams. Its flexible pricing model  makes it a great solution  for both  startups,  non-profits, and larger businesses. And its collaborative, which means all team members can easily access and edit assets, even at the same time. Heres how it works: How to Build Collaborative Knowledge Maps Knowledge maps enable  organizations to tap into their  collective intelligence, build institutional memory, become more efficient, agile and adaptable. They ensure that the knowledge of individuals is easily accessible for other team members as well as preserved for their successors.   To build a collaborative knowledge map, youll need MindMeister as well as G  Suite (formerly Google Apps). MindMeister is where youll create the map(s) the visual structure of your organizations knowledge. The mind map format used in MindMeister is easy to navigate, provides a great  overview and enables  members of your organization to quickly find what theyre looking for. G  Suite is what youll use to create and store the knowledge assets themselves. Using Google Docs, Sheets, Slides and Forms you can create assets and store them directly in the cloud on Google Drive. Instead of physically adding attachments to the branches in your maps, youll simply add links to them which point to the assets that are stored in Google Drive. This way, you can link to an asset from multiple places in the map structure without having to duplicate the asset. This is particularly important for assets that need to be updated from time to time you dont want to have to update the same text document 5 times! So heres how to set this up: Step 1: Sign up for a G Suite account. Be sure to get the special edition for governments and non-profits if it applies to you. Step 2: Visit the G  Suite Marketplace and add MindMeister to your G  Suite. Sign up for MindMeister using your G  Suite login. Step 3: Create a basic folder structure in Google Drive. Creating folders for the different departments of your organization (e.g. marketing, sales, development, design) is generally a good way to get started, but the  structure very much depends on your organization and the types of knowledge assets youll want to store on Drive. Step 4: Start creating and curating assets. Use Googles collaborative apps to create text documents, presentations, forms, spreadsheets and more. You can also upload files created with other tools, such as image  files, videos or audio recordings. Step 5: Create your  master map in MindMeister: Open MindMeister and create a new, blank mind map. This  will serve as the  master (or index) map which provides the user with a starting point for their search. Write the name of your organization in the center of the map, then create branches around the center. This is where youll have to start putting some thought into it, because youll want to make the map structure as intuitive and easy-to-navigate as possible.  Think about the different search scenarios  the users could be faced with. For instance,  they may know what type of asset theyre looking for (e.g. a presentation template), but not know which department it belongs to (design, marketing, sales); they may not know whether the asset theyre looking for exists at all; or they may be starting a new project from scratch and need a whole range of assets for that in the correct order. Thats whats so great about the  mind map format: You can easily create multiple different paths which all lead to the same asset. You can also just paste a  link to a particular asset in multiple locations.  For example, a color palette may be important for graphic designers, but may also be useful for content  marketers. Tip: Provide tips  on how to navigate the map in an extra branch in the master mind map. Step 6: Create your system of sub-maps Each branch in your master mind map can link to a new sub-map, which in turn can link to more sub-maps (or simply link to the assets on Drive). To create a sub-map from a branch, just right-click on the branch and select Tools Create as map This will create a new sub-map and automatically add a  link to it to the branch in your master map. To switch from one map to the other, just click on the chain icon that appears in the branch. Tip: Download our white paper on Solving Your 5 Biggest Business Challenges with G Suite, MindMeister and MeisterTask. Step 7: Fill your sub-maps with knowledge and assets: Each branch (or topic) in a mind map can hold vast amounts of information. Once youve selected a topic, you can use the sidebar on the right to add notes, links, comments, attachments, or tasks to it. Use the notes widget for storing short definitions, terms, or explanations. Use the link widget to link to assets or folders on Google Drive, or link to external websites. Use the comments widget to leave instructions or tips on how to use an attached asset. Use the attachments widget to physically upload files to the map, either from your local hard drive or from Dropbox or Evernote. Use the task widget to assign topics to individuals in order to indicate responsibility. You can assign topics to anyone who was invited to the map via email. Tip: Use color codes, icons and arrows to indicate connections between individual branches, highlight important topics  or create an order (e.g. using number icons). When a  sub-map is finished, it can look something like this: Saving files on Google Drive and linking to them from a mind map is simple. The hard part about successfully creating a knowledge map is to provide a truly intuitive  search experience for the user; to create smart, logical paths; and to decide which assets need to be included in the knowledge map at all. What can be even more difficult is to create a culture of sharing and collaboration in your organization    because the best knowledge library is useless if its not used and maintained correctly. If you need help with this undertaking, consider hiring a professional to set you up. One consultancy that provides collaborative knowledge mapping for organizations is European-based Evoca. Take a look at our case study  where founder Manel Heredero describes how hes currently creating knowledge maps for OuiShare Fests. Building Knowledge Maps With MindMeister and G Suite - Focus How to Build Collaborative Knowledge Maps Before coming to MeisterLabs I worked as an assistant for a publishing house that due to its stressful working environment had extremely high employee turnover rates. When I first got there, my predecessor had already left. With her she had taken all the knowledge she had acquired over the 3 years that shed been there, from the names of important press contacts to the print  specifications of the books the company was publishing. I spent around 90% of my first  six  months there trying to reconstruct workflows, gather information and rebuild connections an incredible waste of time and resources. Figuring out how stuff works can be an interesting and even exciting  part of your job, but knowing that the information youre looking for has already been found by a colleague or worse, by yourself and simply not been preserved or handed over properly, thats another thing entirely. Preserving Institutional Knowledge Organizations  spend a lot of time developing knowledge, but many of them dont have any sort of system in place to ensure that this knowledge is preserved and accessible for all appropriate team members. This often leads to huge knowledge losses when key employees leave; it complicates the onboarding process of new staff; and it keeps personnel busy with research when they could be concentrating on much more  important tasks. As with all things in life, there are lots of different  ways of curating and preserving institutional knowledge. Some companies set up  simple internal wikis, others employ often expensive  Enterprise Content Management (ECM) systems such as OnBase, DocuShare or Laserfiche. What kind of solution works best for you depends on the size of your organization, the  industry youre in, your budget and a lot of other factors. The system were going to show you is completely cloud-based,  which makes it ideal for remote teams. Its flexible pricing model  makes it a great solution  for both  startups,  non-profits, and larger businesses. And its collaborative, which means all team members can easily access and edit assets, even at the same time. Heres how it works: How to Build Collaborative Knowledge Maps Knowledge maps enable  organizations to tap into their  collective intelligence, build institutional memory, become more efficient, agile and adaptable. They ensure that the knowledge of individuals is easily accessible for other team members as well as preserved for their successors.   To build a collaborative knowledge map, youll need MindMeister as well as G  Suite (formerly Google Apps). MindMeister is where youll create the map(s) the visual structure of your organizations knowledge. The mind map format used in MindMeister is easy to navigate, provides a great  overview and enables  members of your organization to quickly find what theyre looking for. G  Suite is what youll use to create and store the knowledge assets themselves. Using Google Docs, Sheets, Slides and Forms you can create assets and store them directly in the cloud on Google Drive. Instead of physically adding attachments to the branches in your maps, youll simply add links to them which point to the assets that are stored in Google Drive. This way, you can link to an asset from multiple places in the map structure without having to duplicate the asset. This is particularly important for assets that need to be updated from time to time you dont want to have to update the same text document 5 times! So heres how to set this up: Step 1: Sign up for a G Suite account. Be sure to get the special edition for governments and non-profits if it applies to you. Step 2: Visit the G  Suite Marketplace and add MindMeister to your G  Suite. Sign up for MindMeister using your G  Suite login. Step 3: Create a basic folder structure in Google Drive. Creating folders for the different departments of your organization (e.g. marketing, sales, development, design) is generally a good way to get started, but the  structure very much depends on your organization and the types of knowledge assets youll want to store on Drive. Step 4: Start creating and curating assets. Use Googles collaborative apps to create text documents, presentations, forms, spreadsheets and more. You can also upload files created with other tools, such as image  files, videos or audio recordings. Step 5: Create your  master map in MindMeister: Open MindMeister and create a new, blank mind map. This  will serve as the  master (or index) map which provides the user with a starting point for their search. Write the name of your organization in the center of the map, then create branches around the center. This is where youll have to start putting some thought into it, because youll want to make the map structure as intuitive and easy-to-navigate as possible.  Think about the different search scenarios  the users could be faced with. For instance,  they may know what type of asset theyre looking for (e.g. a presentation template), but not know which department it belongs to (design, marketing, sales); they may not know whether the asset theyre looking for exists at all; or they may be starting a new project from scratch and need a whole range of assets for that in the correct order. Thats whats so great about the  mind map format: You can easily create multiple different paths which all lead to the same asset. You can also just paste a  link to a particular asset in multiple locations.  For example, a color palette may be important for graphic designers, but may also be useful for content  marketers. Tip: Provide tips  on how to navigate the map in an extra branch in the master mind map. Step 6: Create your system of sub-maps Each branch in your master mind map can link to a new sub-map, which in turn can link to more sub-maps (or simply link to the assets on Drive). To create a sub-map from a branch, just right-click on the branch and select Tools Create as map This will create a new sub-map and automatically add a  link to it to the branch in your master map. To switch from one map to the other, just click on the chain icon that appears in the branch. Tip: Download our white paper on Solving Your 5 Biggest Business Challenges with G Suite, MindMeister and MeisterTask. Step 7: Fill your sub-maps with knowledge and assets: Each branch (or topic) in a mind map can hold vast amounts of information. Once youve selected a topic, you can use the sidebar on the right to add notes, links, comments, attachments, or tasks to it. Use the notes widget for storing short definitions, terms, or explanations. Use the link widget to link to assets or folders on Google Drive, or link to external websites. Use the comments widget to leave instructions or tips on how to use an attached asset. Use the attachments widget to physically upload files to the map, either from your local hard drive or from Dropbox or Evernote. Use the task widget to assign topics to individuals in order to indicate responsibility. You can assign topics to anyone who was invited to the map via email. Tip: Use color codes, icons and arrows to indicate connections between individual branches, highlight important topics  or create an order (e.g. using number icons). When a  sub-map is finished, it can look something like this: Saving files on Google Drive and linking to them from a mind map is simple. The hard part about successfully creating a knowledge map is to provide a truly intuitive  search experience for the user; to create smart, logical paths; and to decide which assets need to be included in the knowledge map at all. What can be even more difficult is to create a culture of sharing and collaboration in your organization    because the best knowledge library is useless if its not used and maintained correctly. If you need help with this undertaking, consider hiring a professional to set you up. One consultancy that provides collaborative knowledge mapping for organizations is European-based Evoca. Take a look at our case study  where founder Manel Heredero describes how hes currently creating knowledge maps for OuiShare Fests.